This was a conference session titled Uncovering Advanced Paid Search Strategies from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.
– Gill Brown, VP, Advertising Networks, LookSmart
Session description: Gill will provide a checklist of qualities advertisers should look for to bring PPC campaigns to the next level, including traffic quality, targeting and tracking capabilities, and customer service.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Get more information on Affiliate Summit at http://www.affiliatesummit.com