June 20, 2016

How to Test & Improve Your Paid Search (PPC) Ads

97% of AdWords accounts don’t test their ads.

Do you know how to use A/B and multivariate testing right to improve conversion rates of your ad campaigns?

Applying the testing techniques correctly to define what is really important for your consumers and what drives them can give considerable boost to conversion rates of your ad campaigns. However, to do so you should know the proper process for creating a test most suitable for your specific goal.

In this video you’ll find out:

– What is single ad and multi ad group testing and where to use them;
– How to research for your ad ideas;
– How to determine segments for your ad campaign;
– How to define testing metrics, minimum/maximum data and confidence levels;
– How to analyze the data received and what to do next when the testing is finished.

Guest Speaker – Brad Geddes

Brad Geddes has been involved in online marketing for 15 years. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting. He has managed, SEO, PPC, social, display, and affiliate marketing campaigns for both himself and others.

One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers and clients on the various aspects of crafting marketing campaigns that ensure the success for all parties involved.

Brad is Co-Founder of adAlysis and Founder of Certified Knowledge. Moreover, he is one of only two Google-approved AdWords Seminar Leaders and the author of “Advanced Google AdWords.”

#AdWords #PPC #testing #adtesting #CRO #conversionoptimization #analytics

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