Three special guests voted “PPC Hero’s 2016 Top 25 Most Influential PPC Experts” join SEMrush for an exclusive round table discussion on Paid Search. Luca Senatore, Purna Virji and Samantha Noble share their knowledge and expertise with us on everything from newbie PPC mistakes to advanced optimisation and testing of your Paid campaigns!

– PPC’s current state, trends, and future direction
– Best practices & approaches, and common Paid campaign mistakes
– Combining PPC efforts with SEO
– Testing and measuring effectiveness of your campaign
– Optimisation and Personalisation
– Using Paid Media to target your audience at every stage of the funnel
– Local marketing using Paid
– Role of Technology in Paid

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