Chris Schaeffer and Jason Rothman go head-to-head in a debate between single keyword ad groups and multiple keyword ad groups. They discuss the difference between the two methods and try to determine which strategy is best for advertisers.

Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast. Learn more at http://www.paidsearchpodcast.com

PPC resources – http://paidsearchpodcast.com/resources/