August 15, 2017

How search works: paid vs. organic search traffic – SEO tutorial

For the vast majority of search engines, search engine results pages feature two different forms of results:

1. Paid search results, or ads
2. Organic search results, which are ranked by relevance and, to an extent, reputability

In this video, we’ll go into more detail on the difference, and how the two types can impact your marketing efforts.


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