If you’re trying to figure out how to optimize your website’s title tags for SEO, then this is the video for you. Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/website-html-title-tags/
Your title tags are a massively important part of the entire search engine optimization equation (particularly, for on-page SEO). You really need to get these right if you want to rank your website higher and drive more traffic and customers to your business.
I’m going to talk about all the down-and-dirty details, what makes a good title tag, what makes a bad title tag, and how you can implement all of that today.
Title tags (or meta tag titles) are the most important element of the entire on-page optimization equation. Title tags tell both users and search engines what that page is about, so you really want to get this right.
In general, you want to keep your title length under the 60 character limit. This varies a little bit because it’s not an actual character count, but the pixel width.
Sometimes, some letters are a little bit wider and others are narrower. So, you will notice that sometimes, 58 is the maximum, while other times, 64 is the maximum.
Rule of thumb is 60. If your title tags are 60 characters or less, you’re probably going to be fine.
The consensus in the industry right now is that you should have your primary keyword (the primary phrase that you’re optimizing for) in your title tag.
Some people say that you should put it as close to the beginning as possible, but I’ve seen studies both proving and disproving this.
To me, intuitively, it makes sense to put the keyword closer to the beginning because, even without taking Google’s ranking algorithm into consideration, it makes sense that users would be scanning for this primary keyword at the beginning of the title tag.
So, our recommendation is this: if it doesn’t really affect your click-through rate (i.e. if you’re forced to write a super-awkward title tag), you should try and get your primary keyword closer to the front of the title tag.
Want to learn more? Then watch today’s video!
Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/website-html-title-tags/