If you’re generating traffic, particularly via paid channels, then it becomes REALLY important that you have a website ready to convert traffic into enquiries.

This is where conversion rate optimization comes in (CRO). In this video I have done a full conversion rate optimization audit to a website in real time. You’ll see my methodology of auditing a website.

If your website needs a full rebuild but you don’t have the budget to build a website fit for purpose, then this is the next best step.

Take a look at the steps I take when auditing a website for it’s conversion readiness and see who different the site looks after the changes are made.

This video is taken from my upcoming course “Understanding Google Ads – PPC Made Easy”

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And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.co.uk and get in touch. I would love to hear from you!

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