For local businesses getting google reviews is like getting paid, these little star ratings can change your business overnight. Get a lot of 5 stars and see your business grow in the number of customers and enquiries that you get weekly or if you get a lot of 1 star reviews and bad press and you could see a large scale decline in bookings and revenue coming to your business meaning you have lost everything.
Sorry for the doom and gloom but this is very true people use social signals and review trust signals to make choices for selecting businesses top spend their money with.
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