Ever wish there was a magic statement you could make that would make more people take the next step toward working with you? Well it may not be magic, but it IS a simple psychology hack you can add to your site — right now — to do just that. I recently learned this from Marie Forleo, who learned about it in the book “Influence” by Dr. Robert Cialdini. This one simple copy tweak nearly doubled donations for the American Cancer Society almost overnight.
In this video, I’ll tell you what it is, and 2 easy, practical ways you can use it on your own website starting today.
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