Amazon Advertising provides massive opportunities to 1P Vendors and 3P Sellers looking to grow their sales on Amazon. But it can also be overwhelming and complex. Orca Pacific CEO, John L. Ghiorso, sits down with Advertising Manager, David Grill, and Business Manager, Karleigh Roberts, and to discuss keyword strategies, budget allocation, ACOS and ROAS targets, new placements and more. What other optimization strategies are working for you? Comment below. 👇