Branding & Logo Design

Branding Services That Grow Your Business!

A brand needs to stand out from the crowd and a good design gets you started. At Position1 we help our clients connect their brand identity with customers through printed and digital materials. Through our design services, we communicate what’s unique about your business, answer customer questions, and promote brand recognition.

We are full-service design agency with extensive experience in professional digital branding services including custom logo designs, stationery designs, brochure designs, banner designs and a lot more that can help businesses meet most of their branding needs. We have continued to serve numerous customers from diverse industries with our creative design services. We have helped them not just in redefining the way their brands appear but, in accomplishing all their strategic branding goals and developing a strong brand identity.

Are you looking for design that elevates your brand? Let’s get started. Contact us for a free consultation.

Our Branding & Logo services include: Brand Discovery, Competitor Analysis, Target Audience, Brand Voice, Brand Messaging, Customer Journey.

Brand Discovery

Development and targeted promotion of remarkable content that fulfills your needs by achieving, improving and maintaining the visibility of your web presence.

Competitor Analysis

In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.

Target Audience

The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.

Brand Voice

Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.

Brand Messaging

Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.

Customer Journey

You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.

Your brand and logo say a lot about who you are as a company. The fine crafting that goes into your company’s logo imbues it with a distinct tone that embeds itself into your customer’s subconscious. As experts in this field, we spend a great deal of time working out which font, color and image are just right for your corporate identity to be both trusted and memorable.

Position1 has helped our clients achieve recognition for excellence in marketing. We respect the trust clients place in us when we develop their logo and visual identity, treating each one with the importance it deserves. After all, the designs we create together become the visual representation of everything you’ve built and worked towards as a company. We don’t take it lightly — so if you don’t either, schedule a marketing consultation with us today.

How We Succeed in Branding

Whether you are deciding on a name for a new product, service or a logo, you need to create a differentiator from your competitors. You need more than just a name, form and typography. Branding is about understanding the attributes that your target audience appreciates in a business and blending your business values and personality with these attributes. The idea is to project what your business is all about in a way that would connect with your target audience.

  • Business, product or service name selection
  • Developing a brand identity usage guidelines
  • Brand messaging statements
  • Brand marketing and promotion strategy
  • Developing marketing collaterals
  • Presentation design
  • Logo design
  • Vision and mission statements

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