In todays day and age you can directly market to people through direct messages on social media. Finding 50 people with the biggest Instagram following in your city, and direct messaging each one individually offering a free meal at your restaurant will generate an enormous amount of word of mouth for your restaurant that you would have never had the chance to create otherwise.

Liked this answer? Check out the full #AskGaryVee episode with Jon Taffer here: http://garyvee.com/AGVTaffer

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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