May 1, 2019

Ranking #1 on Google is Overrated

Everybody wants to rank number one on Google. But is this really the right goal to pursue? Our study of 100k keywords says not always.
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SEO is a black box and there are a lot of misconceptions of what SEO is and what your goals should be.

In this tutorial, Sam Oh busts a myth that SEOs and prospective clients often believe.

Ranking #1 on Google = more traffic.

But higher Google rankings doesn’t always translate into more organic traffic.

In our study of over 100,000 keywords, we did the following:

► Took over 100,000 non‐branded search queries with at least 1,000 searches per month in the US;
► Pulled the top 10 ranking pages for each of them;
► Pulled the total US search traffic for each of the pages;
► Calculated how often the top‐ranking page got the most search traffic.

Our results showed that the top ranking page only gets the most search traffic 49% of the time.

This means that 51% of the time, pages that rank lower than the #1 position are getting more search traffic.

This video breaks the SEO myth behind ranking position so you can focus on what matters most to you and your clients: getting more organic traffic.

You’ll also learn actionable tips to increase website traffic using these 4 tips:

1. Use keyword modifiers that do not change search intent
2. Content gap analysis at the page level
3. Match search intent for your target keyword better than your competitors.
4. Build more quality links to your pages


1:19 Higher Google rankings don’t necessarily mean higher traffic
3:09 Use keyword modifiers that don’t change search intent
4:57 Do a Content Gap analysis at the page level
6:27 Mach search intent for your target keyword better than the others
8:29 Build more quality links to your pages

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