At this year’s iProspect Client Summit, located in Palm Desert, Insight Lab Leaders, Gareth Cleevely, VP of Paid Search, and Christina Malcolm, Sr Director, Paid Search.
leaders, debunked the myths of paid search.

Paid search has evolved significantly over the last decade and brands understandably have questions about where to focus their efforts and budgets. In this Insight Lab, we will look at the three industry myths currently facing brands and Paid Search specialists and explore how audiences, privacy and automation play a role into each of these questions.

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