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0:28 Using right keywords in product title
0:49 eBay SEO for optimum product titles
1:20 Choosing the right keywords to attract BUYERS
2:03 Focus on qualified Buyers, not Views!2:30 Looking at eBay titles from customers point of view
3:15 eBay SEO for Optimum Titles Explained3:45 Long Tail Keywords for eBay Titles
4:20 Finding the best keywords for your eBay listing
Not getting as many eBay sales as you’d like?
Maybe your listing is getting lots of views but… nobody is buying.
There’s one CRUCIAL thing you may be getting wrong…
Your product title.
I’m Ela from ZIK Analytics and I’m here to tell you how by using our eBay SEO Tool to build better product titles, you can sell more than your competitors… even when you’re selling the exact same item.
Dropshipping is a lot like running a real shop.
You buy products from a supplier, sell them to your customers and the difference is your profit.
You can think of a product title as being like the location of a shop.
Let me explain.
Imagine for a moment, you want to open a luxury jewellery store. Exciting, right?
First, you have to decide where to open it.
Would you rather have your new shop in an area that will bring you 200 visitors per day or one that will bring you 50?
You’re probably thinking the one with 200, obviously! More visits, more sales, right?
But actually, it’s a trick question…not all customers are created equally.
What if your shop is in a busy area with lots of people coming in BUT most of them can’t afford to buy your luxury jewellery. Of the 200 people that visit, maybe only 10 of them become buyers.
Now imagine your shop is in a quieter but wealthier part of town. The people that visit want luxury necklaces, earrings and broaches – exactly what you’re selling. Maybe it only attracts 50 visitors a day. But of those 50, 40 buy something from you.
So, fewer visitors but more sales and more profit.
Many sellers on eBay focus on getting their listings the most views, which isn’t the best thing to do. You want customers with their hands on their wallet ready to buy from you – not just window shoppers.
Your product title is like your Bat-signal. But instead of summoning Batman… you’re attracting customers, looking for your product to spend their cash on.
Let’s look at it from the point of view of the customer.
Imagine you want to buy an iPhone. You’ve done your research, you’ve decided which one you want and you’ve saved up the money.
Which of these are you likely to type in the eBay search bar?
Or “iPhone 7 black 16gb brand new warranty”
Of course, it’s the second one.
The first will give you pages and pages of listings containing the term “iPhone”. And most, will not be what you’re looking for.
Remember. You’re here to BUY not browse.
The second is exactly the product you want. Therefore, you’d be much more likely to buy from one of the listings on the first page of these results.
So what’s the difference between the two searches?
Time to get a little technical…
SEO or Search Engine Optimisation is all about using the right keywords to get your product in front of the right people.
There are 2 types of keywords.
Generic – This is normally 1 word, such as “iPhone”. It’s vague, has lots of competition and people who are searching it for it are probably just browsing and NOT ready to buy yet.
Long-tail – Take our example, “iPhone 7 black 16gb” – this is a long-tail keyword. It’s specific and has much less competition.
Remember, people who type in a long-tail keyword are more likely to be ACTIVE buyers.
This should get you thinking about how you can optimise your product titles and put you ahead of your competitors.
To help you further we’ve got another video showing you the EXACT process of finding the best keywords for your eBay listings.
-How to find the most important keywords for ANY item and use them to create a best-selling title.
-How to use Amazon to find hot keywords.
-And how to combine this knowledge with market research from ZIK Analytics to create the best, optimised titles.
The link is down below.
And if you liked this video please LIKE and SUBSCRIBE to see more like this.
See you soon!
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