December 4, 2019

Why Digital Marketing Agencies Should Be Building Reputation Management Strategies for 2020

If you’re a digital marketing agency, building your online reputation and growing your visibility is essential. Yet many agencies don’t focus on their own online presence. Why depend purely on referrals and word of mouth when you can be building out your own digital channels?

~ How modern agencies are standing out online with their review site listings
~ The types of social proof that digital marketing agencies are leveraging
~ What clients are looking for in your agency’s reputation
~ Reputation management strategies that will ensure you’re on your dream client’s shortlist
~ What you can start doing now in preparation for 2020

How are digital marketing agencies finding clients? What are the most effective channels? (03:07)
What role does ‘reputation’ play in referrals and word of mouth? (07:05)
Where should agencies have a presence online? Website/Google My Business/ Review sites? (11:38)
What types of social proof should an agency have on their website that will help their reputation? (16:00)
How should an agency represent themselves on review sites? What information is essential to include? What makes an agency stand out from competitors? (25:27)
What do you think clients are looking for when using review sites to choose an agency? What are clients looking for when it comes to your agency’s reputation? (31:46)
What are some ongoing tactics that you can implement so your agency always maintains a great reputation? (34:51)
What are some strategies for producing case studies or earning online reviews from happy clients? (37:17)
What are some tactics and strategies that you can do now in preparation for 2020? (43:14)

Panelists:

Heidi Sullivan | SVP Product & Marketing at UpCity.com
Twitter: @hksully

Gini Dietrich | CEO of Arment Dietrich and author of SpinSucks.com
Twitter: @ginidietrich

Dean Heasley | Founder of NashvilleMarketingSystems.com
Twitter: @NashMarkSysInc