December 17, 2019

5 Best Social Media Marketing Tools to Use in 2020

The best social media management tools to use in 2020.

Make social media in 2020 easy to use and focus more on having more in-depth conversations with your audience by using social media management tools.

From posting content to community management to launching a podcast, succeeding in the modern digital marketing landscape can be incredibly time-consuming. One of the ways I’m able to stay active and engaged on several social media platforms is by using tools that offer insights or add automation in areas that can be time-consuming.

5 Social Media Marketing Tools to Use in 2020:

1. Lately

You can also use Lately’s AI capabilities to drop in a link to the content and get automated captions, which can be useful, such as if you want to quickly share an interesting article but don’t necessarily need to get bogged down in writing the caption for it. Instead, you can spend more time engaging with those who respond to your post.

2. TubeBuddy

If you do any digital marketing through YouTube videos, you need a tool like TubeBuddy. For example, you can see how your videos rank for specific keywords, which can help you optimize your video SEO.

3. Brand24

With Brand24, you can track social media performance and monitor mentions, among other features. For example, as a conference speaker, I use Brand24 to inform me of any mentions such as “call for speakers,” so I can then quickly respond to relevant opportunities.

4. Anchor

Through Anchor’s all-in-one free podcast platform, you can easily create a podcast from your phone and distribute your podcast through mainly all major channels such as Apple Podcasts, Google Podcasts, and Spotify. Doing so can be a great way to boost your content marketing no matter what industry you’re in.

5. Quora

On Quora, users ask questions about all kinds of subjects, and the community can then try to answer those questions as best they can. By answering questions related to your industry, you can boost your thought leadership and use those topics as the basis for spin-off content.

Correctly, you can use these tools to help dominate social media marketing in 2020. There are so many great tools and resources online that can help you increase your marketing efficiency. Which tools are you looking to use more in 2020? What other digital marketing platforms make your job easier?

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Carlos Gil is the author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,” an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software.

A first-generation Latino-American, Gil’s work has been featured by CNNMoney, Harvard Business Review, Mashable and Social Media Examiner in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients.

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