January 22, 2020

Steal This Content Marketing Strategy for 2020

Read full post: https://webris.org/topic-clusters/

Topic clusters are a the best way to get the most SEO value from your website’s content.

The “hub and spoke” concept (popularized by Hubspot)

It’s a fundamental technique to improve your reader engagement and search rankings by publishing a single page (a pillar page) that contains in-depth information about a certain topic, sharing all there is to know about the topic and linking to other internal pages (hub pages) related to the topic.

This way, topic clusters provide you with two major benefits:

User experience (UX) advantages
SEO benefits
On the UX front….

Topic clusters help users to navigate through the nooks and crannies of a given topic, giving them a super engaging and fulfilling experience on your site. It provides enough details regarding the topic, and they won’t have to keep searching around.

On the SEO front

Search engines are all about providing the best content available on any given topic to searchers.

It’s probably not news to you that Google, in particular, has rolled out an algorithm update that supports ranking topic-clustered pages higher as they generally provide in-depth content.

They believe that the more internal pages you link to about a certain topic, the more knowledgeable you are about it since you have so much content on the topic.

Now let’s dive deeper into how topic clusters work.

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