This was a conference session titled Uncovering Advanced Paid Search Strategies from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.

Speaker:

– Allen Hammock, Director, LookSmart

Session description: Allen will provide a checklist of qualities advertisers should look for in search partners to bring PPC campaigns to the next level, including traffic quality, targeting and tracking, and service.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising

Slides: http://www.slideshare.net/affsum/7a-uncovering-advanced-paid-search-strategies

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Get more information on Affiliate Summit at http://www.affiliatesummit.com