May 31, 2012

Uncovering Advanced Paid Search Strategies

This was a conference session titled Uncovering Advanced Paid Search Strategies from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.


– Allen Hammock, Director, LookSmart

Session description: Allen will provide a checklist of qualities advertisers should look for in search partners to bring PPC campaigns to the next level, including traffic quality, targeting and tracking, and service.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising


Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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