July 20, 2019

What is Online Reputation Management? 2 things you need to know to do it right! | #ChiaExplains

What is online reputation management? ORM is about shaping the way the PUBLIC sees your business — to match the way YOU see it… where do you start? Find out how inside the video, where #ChiaExplains what online reputation management is all about — and what you need to know to do it right!

#ChiaExplains is brought to you by BRAND24 — helping you manage your online reputation with powerful social media & Internet monitoring.

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#ChiaExplains Online Reputation Management — and what you need to know to do it right!

00:00:20 What is online reputation management?
00:00:40 Reputation management & PR
00:01:04 Goals were achieved through “word of mouth” marketing and peer recommendations
00:01:26 How is (modern) online reputation management different?
00:01:45 What do businesses need to know about online reputation management today?
00:02:27 Reputation management in social media doesn’t just refer to Facebook and Twitter, it also includes blogs, forums, and review sites, etc….
00:02:42 Why does social media reputation management matter? Because now anyone with Internet access has the power to affect your reputation in social media.
00:03:47 Is your online business reputation in social media something that helps your business? Let’s check with this online reputation management tool!
00:04:05 In addition to social media, your Google Search Results are also a big part of your online business reputation
00:04:28 Google your business and see what pops up. Do you need to implement any Search Engine Reputation Management techniques?

Creator & host: Chia-Luen Lee

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Over 80% of shoppers will Google your business before they make a purchase, whether it’s online OR in-store, making your ONLINE reputation more important than ever. And there are 2 major aspects to managing your online reputation — find out more, inside the video.

Hey guys, it’s Chia from Brand24 and today I want to talk about online reputation management. Managing your online reputation, especially for a business, is about closing the gap between two separate concepts: how your COMPANY perceives itself VS how the PUBLIC perceives it. If you’re lucky, these 2 concepts won’t be too far off from one another, but that’s not always the case.

Reputation management in the traditional sense (meaning offline) is really closely connected to PR, or public relations. Before Google (which is basically before the Internet), managing your business reputation and shaping the public perception of your company was mostly based on offline activities, so companies were focused on reaching out to journalists, trying to get in touch with reporters, or attending events and other networking opportunities.

And the goal was simple: these businesses wanted to build their reputation and get people talking about them — because this was the best way for potential customers and clients to learn more about a company: through Word-of-Mouth, especially if what they heard came from a friend or relative, based on a personal experience that they had with the brand — like a “peer recommendation”.

The goal is still the same today, but a lot has changed in the reputation management landscape, with the biggest difference being that most of these “peer recommendations” now happen online, across the web, and especially in social media… which is why it’s become so important for companies to keep an eye on their ONLINE reputation.

With the Internet having evolved into what it is today, it’s not surprising to see the same changes reflected in how businesses need to manage their online reputation. And this requires that companies pay special attention to 2 specific areas, including: Social Media and Google Search. Social media — because it’s become the best place for companies to (a) DISCOVER what kind of reputation they have among their audience, and (b) address any issues or negative feedback before they have a chance to escalate and damage their reputation. Online Search Results have gained significance because they show you the first thing that people see when they’re looking for more information about your product or your brand online, especially on Google, which now generates over 90% of all search engine traffic around the world.

Now, when I say social media, at least in this video about online reputation management, I’m also referring to blogs, forums, and review sites since these are all public platforms that let people voice their opinions in very social ways that anybody on the Internet can…

More TIPS inside the video!

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