The average consumer needs to see at least 20 online reviews for a product or service before they’ll consider buying it — so how do you get more reviews for your business on Google Reviews, Yelp, TripAdvisor and other online review sites?
#ChiaExplains how to get more reviews for your business with these 5 simple yet effective tips (especially no. 5 — to make sure that those reviews are positive)!
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#ChiaExplains how to get more online reviews for your business:
00:00:18 Why is it beneficial for your company to get more online reviews?
00:00:25 How do online reviews affect your business revenue and customer count?
00:01:10 Quantity of online reviews VS. quality of online reviews — what matters more to consumers?
00:01:49 What do more online Google Reviews mean for your business?
00:02:12 Tips to get more online reviews!
00:02:20 Tip 1 — make it easy to leave online reviews
00:02:36 Tip 2 — let customers choose WHERE to leave reviews (on Google My Business Reviews, Yelp, TripAdvisor, Facebook, etc…)
00:02:52 Tip 3 — be aware of Google review policies so you don’t lose any reviews
00:03:22 Tip 4 — ask for online reviews on a wider scale, BUT implement Tip 5 to make sure you get positive reviews
00:03:48 Tip 5 — create a short process or funnel to decrease your chances of getting negative reviews
Creator & host: Chia-Luen Lee
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The average consumer needs to see at least 20 reviews before they feel confident about making a purchase. So how do you get more online reviews for your business? Find out inside the video!
Hey guys! It’s Chia from Brand24 and today I want to talk about how to get more online reviews for your business.
Online reviews play a really important role in the way that people form opinions about your brand or your company. In other words, they’re crucial to your business reputation — especially for people who aren’t really familiar with your company in the first place.
For instance, let’s say you own a store that sells jeans. A potential customer who doesn’t have a particular brand or store in mind, would probably just Google “jeans” along with their location… and what’s the first thing that pops up? A short list of stores that sell jeans in that area, from Google Reviews. So, just looking at these listings, the customer could immediately rule out the 3rd option since it sells men’s jeans, and out of the 2 stores left, the first one has a higher rating. HOWEVER, the 2nd store has almost DOUBLE the amount of reviews, a picture of its product, and we can even see part of a review that’s featured along the bottom. All of this really helps a store stand out on Google Reviews, and chances are, just the fact that the second store has more online reviews than the first one already has that shopper’s attention. This is only natural, as studies have shown that if you have 2 similar products with different ratings, consumers will choose the one with MORE reviews, even if it has a lower rating… simply because more people have tried it.
At this point, the shopper would probably click on the listing to see what people are saying. And since that store has more reviews than the other one, it’s perfectly understandable for it to have a lower overall rating. The shopper would mostly be looking to see if any customers had really big issues that are relevant to THEIR needs, and whether they were resolved.
Getting more online reviews helps put your business on the map (both literally and figuratively) — and get more people interested in your brand. There are a lot more than just 3 stores selling jeans in Boston (those were just First Page results). And even though most shoppers wouldn’t visit every single store on the map, they would start with the ones with more reviews and higher ratings, before even considering the stores without Any reviews.
That’s why it’s so important for your store, restaurant or company to get more online reviews — and here are some tips to help you do that!
1st, you want to make it really easy for your customers to leave you a review. A lot of people are willing to help, as long as it doesn’t require a lot of work. So, DON’T make them search for anything or give them long, complicated instructions. Send them direct links that let them start writing the review as soon as they click on it.
Secondly, it can also help to let people choose WHERE to leave the review…
… more tips inside the video!