November 14, 2019

What Is Conversion Rate Optimization? | Digital Marketing FAQs

If you’re a marketer, you’ve probably heard of the CRO – conversion rate optimization.

It’s the process that you follow to make your website or marketing piece more conversion-oriented.

Supposing, you’re doing a paid campaign. You’re sending traffic to a landing page and you’re getting 10 leads a week. If you made some changes to your landing page, you could be getting 20 leads a week. That’s CRO in a nutshell.

How to increase the optimization rate? In this video, Maria explains what you can do to achieve higher conversions.

Are you satisfied with your current conversion rate? Is there any element on your website you could change to see a better result? Comment below ↓↓

This series is brought to you by OneIMS – Integrated Marketing Solutions that fuel explosive business growth.

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