November 21, 2019

Experience Optimization NOT Conversion Rate Optimization

True optimization experts understand this very important principle. We don’t optimize conversion rates and we aren’t A/B testing teams. We aren’t split testers who also run multivariate tests. We are experience optimizers.

Our true success as optimizers in the digital marketing industry is to realize that we are optimizing the visitor experience. We aren’t optimizing rates or running tests. If we aren’t improving the visitor experience we are potentially getting short term gains at the cost of long term profits.

In this video, you will learn several things to improve your testing efforts including:
• The difference between experience optimization and conversion rate optimization
• How you can have one without the other and one that does both
• The key metrics you need to consider as you become experience optimizers

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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