We live in a digital age and for every business to thrive, having a website has become a necessity. Every website has its own set of objectives like getting customers to buy a product or sign up for a trial.
To achieve these objects, it needs to be optimized in such a way that the customers who do visit your website have a much higher chance of achieving your desired goal.
A website that is not optimized is a major liability for a business and as a business owner, it would behove you to learn what Conversion Rate Optimization is and how you can implement the takeaways from this course to see instant improvements and scale your business.
In this video, you will learn the basics of CRO, the benefits and some definitions you need to know to get started.
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To learn more about CRO: https://www.freshworks.com/marketing-automation/conversion-optimization/